Best Practices, Limitations, Options, and More...
ACT! to Salesforce migration
What are my options for
converting ACT! to Salesforce?
Data is one of the most important assets for your business. Therefore, they must be collected on time, safely stored and carefully processed. Sometimes data migration becomes relevant due to the obsolescence of systems, as one example. Moving data to a cloud platform like Salesforce helps ensure cost-effectiveness, security, and high performance.
Act! as you well know has many objects that are not going to be one for one in Salesforce. You might have used “Groups” and “History”. Groups might be how you segmented and targeted contacts and accounts in your database, are you able to bring this over on your own or do you think you need help? History is another one that has several objects within like Meetings/Appointments, To-dos, Tasks, Calls, Notes even. Do you want to segment this out for the specified objects in Salesforce called “Events” “Notes” “Email Messages” or “Tasks (Emails)” and of course “Tasks (Calls)” OR do you want to dump history all into an object as Notes or Tasks? This is the experience and knowledge you will need to assist you with this conversion from either data migration expert or data migration specific tool.
Beyond this, most likely your Act! is not in the cloud and if it is on-premise, then any API tool can’t help you, you need a custom migration and should contact to speak with someone to get you a quick quote on the work (converting Act files for Salesforce acceptance).
The CRM vendor/product is focused on their own internal features and NOT how it connects with other systems. Keep in mind, the CRM vendor is trying to activate you as quickly as possible, so make sure you have a migration resource lined up and you feel comfortable there (pricing, timeline, involvement, etc) prior to signing with them.
Only if you need to migrate basic core object data such as Contacts and Accounts/Companies to Salesforce, should you consider this.
A wizard import tool or
Wizard takes care of the entire data transfer routine:
- maps employees between systems;
- gives a clear idea of how and what data to transfer;
- monitors the security of migration, controls data loss.
A custom migration
So this is the option that defines “doing it the right way.”This is the most efficient way to transfer large volumes of files and data with significant activity history (such as call and email records) to Salesforce.
Option 1: Migrating myself and using the CRM vendor’s import tool
Like I mentioned before, only if you need to migrate basic core object data such as Contacts and Accounts/Companies, should you consider this. When you need to migrate “Opportunities” that has multiple relationships or multiple pipelines, you will need robust tools that are built for these associations and complexities. Once you add products and line items from ACT! to Salesforce, then the situation gets even gets deeper and wouldn’t recommend.
Option 2: Migrating with a wizard import tool or an integration tool
There are a few data migration tools out there on the market that provide direct API to API migration functionality. There are also middleware or iPaaS (integration platform as a service) tools that you can use as well. I would recommend the tools built for data migrations specifically as the iPaaS vendors will try to get you on a contract for a longer period of time and since they are built for ongoing data syncs, they will be overly complex and difficult to understand for your use case. There will be a lot of functionality you don’t need, but will be paying for.
The data migration wizards on the market built just for data migration purposes are what you should consider in our opinion, as they will be simpler and more straightforward. The result of this tool is a quick data migration to the new CRM. Products, leads, deals, events and other data will be transferred from your old CRM to Salesforce without difficulty. You do not need any technical knowledge, the program will do everything for you.
Benefits of the Trujay service:
- Intuitive interface. Open access to current and desired CRM systems. Specify the mapping and run the migration. Convenient and fast!
- Free trial migration. The migration process is easy to test in action. Trujay will transfer a limited amount of data to your new CRM. To evaluate the process of migrations and the service in operation.
- Without additional installations and skills. Reliable data import procedure without coding skills. It does not require any software to be installed on the computer.
Trujay’s migration app allows you to run as many free random samples as you want. The idea is to keep playing with the mapping until you have the sample data showing up exactly how you want it. Every sample that you run will wipe the previous one, so don’t worry about filling up your Salesforce with sample data. Once you’re happy with the mapping, then you can run the full migration and make a payment.
Step by Step screens of Trujay’s Self Service Migration Wizard
Option 3: A custom migration
So this is the option that defines “doing it the right way.” When moving data to the cloud, it is critical to ensure that only the necessary and appropriate data is moved. To do this, an in-depth analysis is required. A custom migration helps you determine the most appropriate cloud databases with which to synchronize your current systems so as to avoid errors and issues during the migration.
The specialists have extensive practical experience in using various cloud technologies. With the help of cloud-based tools, they can help you build continuous and seamless business processes. A custom migration uses cloud migration best practices to move your data between ACT! and Salesforce platforms quickly and seamlessly.
Having a project manager or CSM guide you through the entire ACT! to Salesforce migration process gives you time to consider things like fields/properties clean up, consolidation of pipelines or processes, automations, etc. Better yet the project manager/CSM can give you guidance on turning text fields into dropdown fields, so you can report more accurately on data points you collect. IT professionals can help you design and implement the best data migration strategy for your situation.
You can clean up the data yourself in the ACT! portal. This will require some effort and time on your side, however it will have no additional cost.
You can ask the data migration partner to filter the data on the way over. If you have identified bad data and can give the partner bullet points on what data you don’t want to migrate to Salesforce, they can write custom scripts to only migrate what you specify.
You can clean the data post-migration and should be relatively easy with Salesforce’s segmenting tools. Create the filters or custom views and then delete!
What are my options?
ACT! to Salesforce: Objects
|ACT! Objects||Salesforce Objects|
|Products Services||➜||Opportunity Line Items|
Additional objects will need to be investigated for a Custom Migration
There are several de-duplication tools on the market to consider and all of them are low costs. Most likely the data migration partner has relationships installed and can get the prices at a discount for you, make sure to ask.
Bad or Outdated Contacts
To determine whether emails are invalid, unverified, or catch-all addresses (such as email@example.com or firstname.lastname@example.org), it's ideal to use a program like Neverbounce. From there you can mark and remove those and these costs are pretty minimal as well.
You have options
To wrap up
Depending on your timeline, budget, bandwidth, etc. you can find a solution for you and your teams.
In addition, data migration requires much more than just understanding how databases work. It is necessary to have deep knowledge about the operation of the infrastructure itself and how to transfer data so that it does not lead to a disaster. The lack of such experience leads to the fact that learning from possible mistakes in planning can cost you too much.
Data is so expansive and super connected to each other, data experts or a partner who specializes in doing this ALL THE TIME, are the way to go and would advise strongly to consider. Only data migration experts make your transition as smooth as possible and you can focus on the key parts of your business.
Trujay has helped many companies migrate from their traditional legacy systems. We know how to successfully plan migration and move your workflows.
If you ever would like to discuss your conversion between ACT! to Salesforce, please feel free to contact us here for a quick call.