Best Practices, Limitations, Options, and More...
Keap to HubSpot migration
What are my options for
converting Keap to HubSpot?
Continuous monitoring and revision of customer interaction processes are crucial for customer-oriented companies. This is important firstly to maintain relations with existing customers and secondly, to determine the vectors of the company's development and the development of areas of work with new clients in a changing market.
If you are considering switching from Keap, you may already be familiar with the importance of effective customer interaction processes. Perhaps your current system no longer meets your business's evolving needs, or your employees find it too complex or costly.
While vendors can help with the migration of regular contacts or accounts, the process may not be straightforward. Vendors are typically focused on quick migration and may dedicate less time and resources to ensure a high-quality, cost-effective transition for your company.
CRM data migration necessitates a high level of technical competence and experience. If your staff lacks the appropriate expertise and abilities, they may be unable to complete the migration properly, potentially leading to errors and data loss.
A wizard import tool or
Several data migration tools are available in the market that offer direct API-to-API migration capabilities from Keap to HubSpot.
A custom migration
We consider this to be one of the most convenient methods for migrating to HubSpot. It's not that other options are necessarily incorrect, but this approach takes care of the entire migration process, freeing you up to focus on training and configuring HubSpot.
Option 1: Migrating myself and using the CRM vendor’s import tool
Every company accumulates a vast amount of customer data, contact information, accounts, and other vital business-related data over time. However, migrating this data from Keap CRM to a new solution is a complex and time-consuming process that cannot be accomplished by a company alone. Typically, businesses can only transfer basic data by themselves. We have seen too many instances where customers have attempted to manage the migration using the CRM vendor's "native" tools or tried to do it on their own, resulting in a mess with half of the data imported and the rest left in pieces after three months. Before purchasing a CRM solution, it is crucial to have a plan in place and feel comfortable with a reliable partner or tool to ensure a smooth and successful migration.
Option 2: Migrating with a wizard import tool or an integration tool
There are several data migration tools available in the market that offer direct API-to-API migration functionality. One effective solution is a ready-made software designed specifically for high-quality data transfer between CRM systems. This service can transfer data from Keap CRM to another in just a few hours, without requiring any technical knowledge. The result is a quick and seamless migration of all your data, including products, leads, deals, events, and other important information, to HubSpot.
In our opinion, data migration wizards built solely for migration purposes are the best option as they are simpler and more straightforward. However, it's important to differentiate between different tools on the market. Some require creating custom fields one by one, which can be time-consuming and tedious. On the other hand, more robust tools can create custom fields for you, saving you valuable time.
Trujay offers a data migration wizard app and guided support to ensure a smooth migration process, including mapping, testing, QA, and delta migration. This makes your Keap to HubSpot data migration much easier and stress-free.
Trujay’s migration app allows you to run as many free random samples as you want. The goal is to keep experimenting with the mapping until the sample data appears exactly as you want it to. Every sample you run will overwrite the previous one, so don't worry about filling up your HubSpot with sample data.
Free Sample Migration Demo Video
Step by Step screens of Trujay’s Self Service Migration Wizard
Option 3: A custom migration
This is the option we consider the right way to migrate to HubSpot. Our clients have all reported positive experiences with the specialized trading CRM system that offers wide functionality, a clear interface, and cool integrations at affordable rates. We have developed mechanisms that make the transition to HubSpot quick, comfortable, and safe. If you encounter any issues, our exceptional technical support team is always available to assist you.
In addition to using a data migration wizard, you can also opt for custom migration with the help of a CRM implementation partner who can integrate it into their onboarding strategy with you. This is the most valuable option, as attempting to adopt HubSpot on your own without optimizing all its features can slow down your investment and time-to-value. If your business ambition is growth, then achieving value quickly with HubSpot is critical, and a partner can help you achieve this.
Being guided by a project manager or CSM through the entire migration process from Keap to HubSpot allows you to focus on critical areas like cleaning up fields and properties, consolidating pipelines or processes, and automations. As an entrepreneur, you're always seeking the best options, and switching to a new CRM system can be easier than endlessly "finishing" the current one, and putting up with inconvenience and unjustified maintenance costs.
You can clean up the data yourself in the Keap portal. This will require some effort and time on your side, however it will have no additional cost.
You can ask the data migration partner to filter the data on the way over. If you have identified bad data and can give the partner bullet points on what data you don’t want to migrate to HubSpot, they can write custom scripts to only migrate what you specify.
You can clean the data post-migration and should be relatively easy with HubSpot’s segmenting tools. Create the filters or custom views and then delete!
What are my options?
Keap to HubSpot: Objects
|Keap Objects||HubSpot Objects|
|Product Interests||➜||Deal Line Items|
Additional objects will need to be investigated for a Custom Migration
There are several de-duplication tools on the market to consider and all of them are low costs. Most likely the data migration partner has relationships installed and can get the prices at a discount for you, make sure to ask.
Bad or Outdated Contacts
Using a tool like Neverbounce is great to identify which emails are invalid, unverified, or a catch-all email (firstname.lastname@example.org or email@example.com). From there you can mark and remove those and these costs are pretty minimal as well.
You have options
To wrap up
In conclusion, the choice of migrating from Keap to HubSpot depends solely on you and your business needs.
As every business is unique, you might have the resources and bandwidth to execute the migration seamlessly, or you might not. We have covered various options in this article, and hopefully, you have enough information to choose a plan and move forward with the CRM vendor of your choice.
If you ever need any assistance with your Keap to HubSpot migration, don't hesitate to contact us for a quick call.