Best Practices, Limitations, Options, and More...
HubSpot to Salesforce migration
What are my options for
converting HubSpot to Salesforce?
So you’re looking to convert to Salesforce and want to understand all of your options:
- What is affordable?
- What is the correct way?
- What is the fastest?
You’ve come to the right place, because we’ll help you make that choice.
When you talk with a CRM vendor, they will make it sound easy peasy that you can just use their import tools. Unfortunately, it’s not that easy. We would only recommend using the CRM vendor’s tools if you are jus uploading Contacts and Accounts/Companies. If you’re migrating anything else, you need to consider gathering resources of your own or using another tool / professional services.
Sure, you can try to transfer the data to Salesforce by yourself, but we are not sure if it will be easy for you without experience.
A wizard import tool or
Ready-made software for high-quality data transfer between CRM systems will become a real assistant for you in this matter.
A custom migration
Experts will develop a thoughtful plan to minimize downtime risks and protect your systems and data throughout the migration process. It takes a lot of effort to get your data into Salesforce. Leave this job to the professionals.
Option 1: Migrating myself and using the CRM vendor’s import tool
You have to think data is always evolving, processes are changed daily, weekly, etc. Properties/Fields are added, deleted or merged. With this in mind and you cut your database in half, moving some data in and the other 60% behind, time starts fill in the gap. Especially when moving to a new system, starting fresh and changing the fields/data structure is most prominent. You’ve opened the door for a lot of risk and a fair amount of data loss.
To begin with, it is worth sketching out a diagram of your business processes, with all its elements and connections. You will see the big picture, the information that is entered at each of the stages and the employees involved in them. You will be able to highlight the categories of data that need to be carefully transferred to the new CRM and what can be “sent to the trash” (duplicates, irrelevant).
Always move the data as a whole database, never in pieces as the risk is too great and setting your business behind could be too much to bare.
Option 2: Migrating with a wizard import tool or an integration tool
This service moves data from one CRM to another in a couple of hours. Does not require technical knowledge. The result of this work is a quick migration of data to a new CRM. Products, leads, deals, events and other data will be transferred from your old CRM to Salesforce without difficulty. If you need to transfer information to third-party systems, you can also use the service.
The service takes care of the entire data transfer routine: matches employees between systems; gives a clear idea of how and what data to transfer; monitors the security of migration, controls data loss.
With Trujay, access your current and desired CRM systems. Specify the field binding (mapping) and run the migration. Convenient and fast! Trujay’s migration app allows you to run as many free random samples as you want. The migration process is easy to test in action. Trujay will transfer a limited amount of data to your new CRM. To evaluate the process of migrations and the service in operation.
There is a robust procedure for importing data without coding skills. It does not require any software to be installed on the computer.
Free Sample Migration Demo Video
Step by Step screens of Trujay’s Self Service Migration Wizard
Option 3: A custom migration
So this is the option that defines “doing it the right way.” Not that the previous options are doing it the wrong way, but this will take the entire lift and process off your plate and you can focus on training and configuring Salesforce, which is very important for you to be focusing on and your business processes. Finding a company that specializes in data migrations, that knows HubSpot and Salesforce like the back of their hands will make for a seamless transition and save you an endless amount of hours.
Data is so expansive and super connected to each other, data experts or a partner who specializes in doing this ALL THE TIME, are the way to go and would advise strongly to consider. Only data migration experts make your transition as smooth as possible and you can focus on the key parts of your business.
Having a project manager or CSM guide you through the entire HubSpot to Salesforce migration process gives you time to consider things like fields/properties clean up, consolidation of pipelines or processes, automation, etc. Better yet the project manager/CSM can give you guidance on turning text fields into dropdown fields, so you can report more accurately on the data points you collect.
You can clean up the data yourself in the HubSpot portal. This will require some effort and time on your side, however it will have no additional cost.
You can ask the data migration partner to filter the data on the way over. If you have identified bad data and can give the partner bullet points on what data you don’t want to migrate to Salesforce, they can write custom scripts to only migrate what you specify.
You can clean the data post-migration and should be relatively easy with Salesforce’s segmenting tools. Create the filters or custom views and then delete!
What are my options?
Hubspot to Salesforce: Objects
|HubSpot Objects||Salesforce Objects|
|➜||Opportunity Line Items|
Additional objects will need to be investigated for a Custom Migration
There are various de-duplication tools available that are all reasonably priced. Ask the data transfer partner if they can negotiate lower pricing for you because they most likely have partnerships in place.
Bad or Outdated Contacts
Using a tool like Neverbounce is great to identify which emails are invalid, unverified, or a catch-all email (firstname.lastname@example.org or email@example.com). From there you can mark and remove those and these costs are pretty minimal as well.
We hope you have learned more about the HubSpot to Salesforce migration.
Whether migrating storage systems, migrating data to a third-party cloud infrastructure, databases or applications, it is a multi-stage process that requires enhanced control and monitoring. A high-quality migration of a CRM system is when a user comes in the morning, opens a new program, and continues to work as before. The user should not have questions about the features of the new system, and should not constantly look into the previous CRM system to check the history of the client.
A simple export or import is indispensable here. In this way, it will be possible to load only contact data and some field values. And the work must not stop. It is necessary to repeat all business processes, copy entities, reproduce subordination schemes. To do this, there must be a clear algorithm of actions.
So, now you know about three ways to solve this problem. So, choose the one that suits you!
If you ever would like to discuss your conversion between HubSpot to Salesforce, please feel free to contact us here for a quick call.
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