Skip to content
Interesting Reads

Data Health Matters

In an ideal world, CRM software is your “Single Source of Truth” for sales and marketing teams, but unfortunately, it's far from the truth in most cases.

Studies suggest that over 30% of the records in your CRM right now have data health issues. Over time, bad data slowly decays and erodes your organization’s trust, productivity, and revenue. Data hygiene is not a new concept, but more and more organizations are taking the necessary steps to check and scrub data for accuracy regularly. According to IBM, insufficient data costs US businesses $3 trillion every year.

So what is ‘Bad Data’?

Bad data is incorrect, outdated, duplicate, improperly formatted, or just plain missing data. It can happen for  numerous reasons:

  • B2B contacts taking a new job;
  • a contact receives a promotion;
  • duplicate contact records enter from an extraction channel;
  • a sales rep enters contact with a lowercase first name;
  • necessary fields not being populated when a list is uploaded;
  • among many other ways, bad data can happen.

The reality is, bad data is inevitable. 

So why is Data Health important?

Agencies, sales, and marketing teams that focus on critical tasks that contribute to your bottom line are generally more successful. This success comes in the form of better-targeted lead generation, crushing quotas, and winning more clients.

A few things that get these teams to this desired outcome come through targeted firmographic/demographic campaigns, hyper-personalized outreach emails to spark conversations, and wowing prospects with the tools and insights. All require good data your team can rely on. Having bad data causes friction at every touchpoint for each group; finding and resolving these problems takes time away from accomplishing their respective goals.

Ask your sales or marketing team if they have problems with “bad data” in the CRM and throughout their processes. Without a doubt, someone would say yes, the question is: how much and where do I look?

Trujay CRM Data Health Assessment

When Trujay launched our CRM Data Health Assessment, it was to take the guesswork out of locating potential problems in your data set. The product analyzes the entire CRM providing a macro-level view of your data health. It pinpoints incorrect, duplicate, improperly formatted data, and missing fields — so you don’t have to.

Your team can use our findings to resolve issues with a project management CSV export or consult with our team of data experts to fix the problems. Our Data Quality Program ensures that your team focuses on things that get them closer to their goal: increasing business.

While this is only the beginning, Trujay plans to expand functionality to provide more granularity, control, tracking, and programmatic resolutions.

You have assessments conducted for many parts of your life business; why not for your data? You’ve trusted us to move your data for years; now, trust us to keep your data clean.

Jennifer Compton

Jennifer Compton

VP of Marketing

Elements Image

Subscribe to our newsletter

We like to provide insights on all things CRM.

Latest Articles

Microsoft Dynamics and HubSpot integration

Microsoft Dynamics and HubSpot integration

In this article, you will learn about HubSpot Integration with Microsoft Dynamics CRM. This is an efficient data exchange setup between you...

5 Steps of a Successful HubSpot CRM Implementation

5 Steps of a Successful HubSpot CRM Implementation

Sooner or later, every company comes to the conclusion that having a CRM is necessary. We'll show you how to implement HubSpot to get the m...

HubSpot Consulting & Technical Expertise

HubSpot Consulting & Technical Expertise

We have unique HubSpot knowledge and expertise in UI (in) and APIs (out). Thanks to HubSpot’s modularity, you can select the solutions you ...